Reasons to Choose a Strategic Management Career - CareerAlley

Reasons to Choose a Strategic Management Career - CareerAlley We may receive compensation when you click on links to products from our partners. Strategic planning is used in most corporate, marketing and management environments. It is the foundation of marketing and the business decision making process, therefore it can be a very lucrative field for university students wanting to complete a business oriented degree which also offers aspects of communications, advertising and journalism specialties. What Educational Credentials are Required? A degree in this field combines business communications with public relations and advertising. In this field, students build presentation, critical thinking skills and writing presentation abilities. But some schools take the career field even further, offering specialized courses such as account management or creative classes that allow students to get a more globalized view and understanding of their field. Types of Courses General courses include statistics and those that are journalism oriented. For students entering internship programs this can be a hands-on work-study program, preparing students in the professional fields of: Mass media communication (Internet, TV, Radio, public speaking) Statistics Communication ethics Communication psychology Computer management Effective advertising strategies Corporate public relations Marketing strategies Why Choose this Career? There are actually a number of reasons to choose strategic planning. It offers many educational, personal growth and salary growth opportunities involving several different areas such as advertising, online media management, and business management and coordination. Future Professional Opportunities A person who studies in this field can enter the advertising, public relations or online marketing field. This person has specialized within these areas and can work at a variety of business in both the non profit and profit business sector. They usually find very lucrative career growth within businesses in the following departments: Sales management Online media marketing specialist Account management. Further Educational Opportunities Those students wishing to continue studying or furthering their career opportunities after completing a bachelors degree in this area can earn a Masters degree in areas such as strategic communication or management. These higher education programs prepare graduates even further in areas such as academics and research. With these higher degrees students can seek opportunities in business management or in academia and research, teaching and investigating innovative techniques within specific communications and advertising fields. Work Environment According to the U.S. Bureau of Labor Statistics most of these professionals work in large corporate environments and in the advertising and promotions industry. Even so, many of these jobs are decentralizing from the corporate main offices and many professionals are opting to either telecommute from home or their own private office. Salary The median annual salary for this professional will vary based on an individuals educational background and the industry he works in. Still, this usually ranges from about $50,000 to more than $166,000 per year. Although the work environment is comfortable and often in a relaxed atmosphere, the average work hours this professional puts in can be somewhat long, often ranging at about 50 hours per week. Job Growth Outlook Employment in the field is expected to grow at about an average of 13% over the next 10 years, which is about as fast as for all other career fields, and may be even more as the digital industry continues to extend and more professionals are needed to manage and plan strategic marketing campaigns for businesses of all sizes around the world. Richard Kleven is an independent education researcher. He has recently been researching Strategic Management Masters programs and reporting his findings to higher education blogs. This is a Guest post. If you would like to submit a guest post to CareerAlley, please follow these guest post guidelines. Good luck in your search. Visit me on Facebook